In a Response to Adviser Feedback, iPipeline Launches Next Generation Protection Engagement Tool to Increase Efficiencies and Boost Protection Business

PreQuo® Lead Gen Version 2 has been released to increase efficiencies and boost protection opportunity generation.
Press Releases

CHELTENHAM, UK—28 June 2024—iPipeline, a leading technology supplier to the protection, pensions, and wealth industries, today announces it has released a new, upgraded version of its PreQuo® Lead Gen adviser software*, aimed at helping increase efficiencies and boost protection opportunity generation.  In response to feedback from advisers, this upgraded version ensures a seamless integration with a firm’s own website and branding, while providing a much more interactive experience for the customer and boosting engagement.

PreQuo Lead Gen Version 2 also provides a new mobile experience and a more intuitive results screen for customers, while offering them the ability to experiment with various levels of coverage through the software’s interactive sliding scales that depict real life scenarios for risk and the likelihood of claims.

For customers, the tool’s smart interface provides website visitors with a better idea of the possible cover that is available to them, which helps to drive greater conversion into protection leads for advisers. The software ensures that all leads have received a risk assessment, education, and expectation-setting to drive a much greater level of intent from the consumer and helps an adviser when they come to a fuller need analysis.

These enhancements are a direct response to a recent iPipeline survey**, in which nearly one-third of advisers surveyed said their primary challenge in overcoming and growing protection is in lead generation and engagement. The second challenge was in price and client affordability, according to 24% of those surveyed.

PreQuo Lead Gen is the first point of contact for customers, as it sits within a distributor’s website.  Using data and predictive analytics information from iPipeline’s website traffic, the software delivers faster and personalised responses to three simple questions, which are a potential sum assured, policy term, and indicative premium.

“Protection is rarely a simple recommendation for advisers to make. Many clients are more focused on either a mortgage, investment portfolio, or pensions advice. The reality is that protection should provide the foundation for all three,” said Alisa Wallington, Director, Portal Product. “PreQuo Lead Gen helps make that happen and is set apart from other solutions in the UK Protection market. Our new improved version empowers ambitious advice firms to improve customer service whilst increasing conversion rates of web traffic to qualified protection leads.”

PreQuo has already delivered the desired protection results for a number of leading adviser firms, including Future Proof Ltd.  David Mead, Founder of Future Proof, said: “PreQuo Lead Gen V2 looks very smart and is a great evolution of the product. We feel it will really engage potential protection clients and add real value to the growth of protection sales at Future Proof.”

*PreQuo Lead Gen adviser software is only available in the UK

**iPipeline survey of 140 advisers via the company’s SolutionBuilder portal.


About iPipeline

iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. iPipeline couples one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows – from quote to commission – with seamless integration. The company’s vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.

Since its establishment in 1995, iPipeline has helped protect more than 49 million people, and today is trusted around the world by more than 100 insurance carriers, and providers, and more than 2,500 broker-dealers, financial institutions, Brokerage General Agencies (BGAs), Independent Marketing Organizations (IMOs), and Managing General Agents (MGAs). Connected to more than 500,000 agents and advisers/advisors, the company collected more than $33 billion in premium in life insurance and $55 billion in annuities in 2022. iPipeline operates as a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500® and Fortune 1000® indices. For more information, please visit and select your country of origin.



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