SolutionBuilder®

Save time. Streamline processes. Increase protection productivity.

Advanced Underwriting is now live in SolutionBuilder..

The Future of Protection Sourcing starts now

SolutionBuilder is an intelligent and flexible protection sourcing platform that allows advisers to research, quote, and apply with ease. As a single research destination, it empowers advisers to tailor protection recommendations for all clients, whether they have straightforward or complex needs. 

Annually powering over 100 million quotes, SolutionBuilder® is the trusted quote engine of the UK protection market—helping thousands of advisers assess client needs and package solutions quickly and efficiently. Accessible anytime, anywhere, it enables seamless comparison of multi-benefit and single-benefit products, driving up-sell and cross-sell opportunities while simplifying the protection sales process.

New – Advanced Underwriting

Developed in collaboration with The Openwork Partnership and powered by iPipeline’s SSG Digital® platform, Advanced Underwriting delivers more accurate indicative premiums and underwriting decisions upfront. By capturing the top 20 most common medical disclosures, advisers can now offer clients a clearer view of potential cover, pricing, and medical requirements – reducing delays, repeat applications, and uncertainty.

Supported by leading providers including The Exeter, Vitality, and Zurich, with more joining soon, Advanced Underwriting is set to redefine protection quoting across the UK.

 

Why advisers chose SolutionBuilder

Save Time
Designed to deliver maximum efficiency and a seamless sourcing process, SolutionBuilder saves 54% of time, when compared to traditional portals.
Improves Conversion by 30%
For advisers striving to increase conversion of their protection recommendations, SolutionBuilder delivers - now with Advanced Underwriting to help reduce friction and improve client outcomes from the very first quote.
Increase Average Premiums
Advisers using SolutionBuilder are proven to recommend products with higher average premiums. SolutionBuilder drives advisers to find the right product, not just the right premium.
Increase Number of Product benefits.
Using SolutionBuilder is proven to increase the number of benefits applied for by up to 30%. Improved outcomes for advisers and their clients.
Compare Quality
Integrations with market research specialists CIExpert and ProtectionGuru, allow advisers to compare product features in real-time.
Launch Engaging Reports
Included, as standard, the Mortgage and Protection Risk Report highlights the importance of protection to protect the biggest financial commitment most clients make.

The iPipeline difference

  • We’re dedicated to streamlining the protection advice process.
  • We’ve pioneered functionality allowing advisers to compare product features in real-time. Saving time. Improving outcomes.
  • We’ve proven the positive impact SolutionBuilder can have on the protection advice process. Let it do the same for you.
  • With Advanced Underwriting, we’ve addressed one of the biggest challenges in protection: quote accuracy. Now, advisers can offer clients a more transparent, predictable journey from quote to application.
Illustration highlighting the key features of iPipeline's products
Benefits for Providers
  • Showcase your products on a best-in-class portal including users from many market leading networks.
  • Highlight your innovation. SolutionBuilder allows advisers to instantly compare product features, so your hard work won’t go unnoticed.
  • Be part of a portal, saving time, improving efficiency and growing the protection market.
Benefits for Distributors & Networks
  • Provide your advisers with access to a best-in-class quote and research portal to power their protection advice process.
  • Improve adviser efficiency and productivity.
  • Give advisers access to marketing leading research in real-time. Help improve client outcomes.
Benefits for Advisers
  • Save precious time through the product sourcing and comparison process.
  • Seamless, real-time access to the market’s best research, through integrations with CIExpert and ProtectionGuru.
  • Embed technology proven to improve protection conversion. Convert more customers. Protect more families.
  • More precise premiums delivered through Advanced Underwriting save further time, increase premium precision and client trust