Season 1, Episode 10 | A CMO’s Perspective on Marketing Insurance Products

iPipeline

Released June 29, 2018

This episode of the Pipecast features Steve Sanders, Senior Vice President and Chief Marketing Officer at Columbus Life Insurance Company. Steve discusses the evolution of the insurance industry from his perspective over the past two decades, touching on how his organization manages its most important goals in an ever-changing landscape. From recruiting to training, marketing and service, Mr. Sanders’ tales of successes and challenges are relevant to all of us in the life insurance industry today.