03 June 2021, Cheltenham, UK

iPipeline® – a leading provider of low code / no code content-enabled digital solutions and services to the life and pensions market – has added VitalityLife Serious Illness Cover Comparison tool to its Compare Quality service, part of iPipeline’s protection quote and apply portal, SolutionBuilder.

Unlike traditional Critical Illness (CI) policies, VitalityLife’s Serious Illness Cover pays out on a severity-based approach, which means that Vitality’s members can claim at an earlier stage of illness. Since this approach is unique in the market, comparing it directly with other providers isn’t always easy.

Now, by clicking through to the tool on SolutionBuilder, advisers can quickly and easily compare VitalityLife’s Serious Illness Cover against traditional Critical Illness polices from other providers all in one place. The tool uses independently-verified de facto data, ensuring that it is fair, transparent, and representative.

Ian Teague, UK Group Managing Director at iPipeline, said: “The uniqueness of the VitalityLife Serious Illness product makes comparisons to traditional Critical illness policies challenging. The enhancement to SolutionBuilder will save advisers time and, more importantly, make the process of suggesting the best cover for clients easier and more efficient.”

Sally Burrowes, Distribution Operations Director at Vitality, said: “We are delighted to partner with iPipeline on this innovation. Serious Illness Cover allows clients to make a claim at an earlier stage in their illness, so it’s important that we make it simple for advisers to compare it like-for-like against other products and independently verify the quality of our award-winning cover to their clients.”